Phelia, founder of The Natural EditPhelia’s story
HOW IT ALL BEGAN

A personal journey, lived with greater intention.

The Natural Edit was born from my personal journey through breast cancer and a desire to live more intentionally.

During that journey, I became increasingly aware of the products we use every day, the ingredients we put on our skin, and the choices we make in creating our homes. It made me want to look at everyday living differently — more consciously, more simply and with greater intention.

The Natural Edit is about making thoughtful choices, not striving for perfection. We curate products, information and inspiration to help you create a healthier, lower-tox lifestyle while still embracing quality, beauty and timeless design.

At the heart of The Natural Edit is Grace + Co. Bodycare, our signature in-house brand and a deeply personal part of this story.

Grace + Co. was born from the Grace of God that carried me through my breast cancer journey — a reminder that even through difficult seasons, there can be purpose, beauty and hope.

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WHAT WE STAND FOR

Four ideas guide
every part of the edit.

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Consciously Curated

Every product is thoughtfully selected for its ingredients, function, quality and purpose.

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Conscious Living

We believe small changes can create a more conscious way of living. It’s not about living perfectly but about choosing better.

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Beautifully Functional

Beautiful things should work beautifully too — without unnecessary compromise.

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Community & Connection

Creating space for honest conversations, shared experiences and a journey towards living better.

OUR JOURNEY

How The Natural Edit took shape.

01

The Beginning

A breast cancer diagnosis prompted a deeper look at what we put on our bodies and bring into our homes — and how overwhelming those choices can be.

02

The Mission

What began as a personal search for cleaner, safer products became a desire to make conscious choices simpler, more accessible and more beautiful.

03

Grace + Co.

Born from a personal journey of grace, our bodycare line was created with intention, integrity and a commitment to thoughtful ingredients.

04

Today

The Natural Edit brings together products we believe in, honest conversations and a growing community choosing to live better, naturally.